Kirk Stinchcombe is a founding partner and sustainability specialist with Econics, a company that works with water service providers to help them set rates, control water demand, forecast revenue, manage their infrastructure, and sustain their watersheds. Before starting Econics, he was Manager of Operational Policy with the British Columbia Ministry of Environment’s Water Stewardship Division. He also spent much of the last decade in Australia, where he led large-scale demand management projects as part of the “Millennium Drought” response. Kirk has published and spoken internationally on topics including rainwater harvesting, water-use accounting, community-based social marketing, and water pricing. He advises the POLIS Water Sustainability Project on water conservation, social marketing, water reuse, and water-use accounting.